July 21, 2010
This is a PPC thing:
"Find out what it's really like to get behind the wheel of the new Volvo S60 and experience the naughty side of life. Volvo Subject60 tour in 5 cities, 5 nights, 5 parties! Watch how Volvo discovers the naughtiest city in Europe. A behavioural experiment conducted and disguised as a launch party for the all-new naughty Volvo S60. Not naughty enough for you? Discover the full experiment and the car that inspired it at: www.naughty.volvocars.co.uk"
[courtesy the GoViral netwwork]