January 31, 2011
Throwback video: Look at Life: IN Gear (1967 Documentary)
This U.K. newsreel from the Look at Life DVD series is modtastic!:
"It's the swinging London fashion scene on parade and features an eye-candy array of dazzling & colorful mod fashions! Suits, shirts, pants, shoes, boots, jackets, dresses, belts, bags, hats, caps, ties, skirts, blouses, scarves, dickies, and more! Mary Quant shows off her latest collection! The viewer is taken to King's Road, SOHO, and Carnaby Street. Some of the shops visited are: "Granny Takes a Trip," "Hung on You," "The Antiques Supermarket," "I Was Lord Kitchener's Valet," and "Gear." The narrator tells us that, "A year or two ago fashion originated in the haute couture's of Paris, then spread downward through society in ever cheapening copies; now these shops which would have interpreted the mold, originate today's fashion, owing nothing to Paris or anyone else." Next, it's off to the discotheque club scene where the "in" gear is worn. Clubs include: "Tiles," "Bag of Nails" (The Beatles used to hang out here), "Samantha's," "Georges" and "the Saddle Room.""
[via Paul K.]